After listening to the latest Nest podcast on the NLU census - it got me thinking about the true appeal of NLU. There were stats about who listens - including the gender split, What content is liked the most, and so forth.
I have a few takes on why I think the group has been so successful - particularly in its appeal to me (and people like me - namely dudes). Curious what the crew @Soly @Tron @MerchCzar @Randy @djpie and refugees think.
The best analog I can think of is the original Top Gear (and later Grand Tour) with Richard Hammond, James May and Jeremy Clarkson. This is a group through its two series, even if you weren’t that into cars, I and many, many people, were enormously attracted to.
It wasn’t so much the car content, but it really was about the friendship and enormous camaraderie and chemistry among the hosts. It’s why the latter Top Gear (even with similar basic content) with different hosts seems such a flop in comparison.
I think this is very similar with No Laying Up. Yes the interest in golf is what might bring you in the first place, but it really is the group’s chemistry and camaraderie that keeps you engaged. I recall @soly saying in a podcast he couldn’t have really ever imagined people wanting to watch them putter around a golf course. And it really isn’t the golf itself that is the core appeal, but everything that surrounds it. That’s why the content that is best at drawing that chemistry out - Tourist Sauce, Strapped (not Crash Course - which is truly golf focused without the relationships) are the most beloved. They are journeys of the guys.
Similar to Top Gear there is also a strong NLU subculture - including this community, but also the memetic stuff in the group like the sayings, language, and running bits. I do think guys in particular are drawn to this kind of buddy relationship stuff like moths to a flame.
I wonder if this was recognized and intentional, or did you fall ass-backward into it by happy accident!? At what point did you realize you had something special?
In any event, I absolutely love all stuff NLU - there’s a certain lightning in the bottle aspect to it, that’s so amazing and lucky. Keep it up.