To address the email volume. It’s the same as last year. We will be sending out 14 total emails in November and December (there are 5 more going out in December: 2 newsletters and 3 related to a final Holiday (Mega)bonus, a deal that won’t be as good as what was offered the last month). We segment out people that have purchased and try to tailor emails to different products and Nest/Non-nest members.
If these emails are annoying, I’d recommend unsubscribing and then resubscribing in January. We will be returning to 2 emails a month in January through October. Our open rates since November 1st are averaging over 60%, our unsubscribe rate is under 1%, and our spam rate is .01%. We feel good about our volume based on these numbers and compared to other eCommerce brands. When we are running our biggest deals of the year, we want to make sure people know about them. We are also running a small amount of re-marketing on Instagram, and I’ve been really happy with the creative that @ChickPhilA and @sundaybag have cooked up for the ads and for the organic posts on the NLUproshop account. We have a lot of good stuff in the shop right now, and we struggle to feature it all in 1-2 emails a month.
Business in the shop has been good this year, and we appreciate the support.
Some new and replen RHOBACK hitting the shop Friday for Nest Members, Saturday for everyone else (what’s left). Will coincide with the Holiday (Mega)Bonus promotion (buy more, get more - can NOT be combined with Nest or any other discount).
Morning. About to dip my toe in the RHOBACK waters and seek guidance. I’m a XL in FootJoy / Peter Millar shirts. For the soon to be released hoodie today, XL or XXL? Like a lose fit.
Most likely the XL is fine. I wear L in most everything but an M in Rhoback hoodies. It’s not tight, but not loose either. (I don’t like loose especially sleeves when playing golf).
