Junior golf phenom Lucy Li recently appeared in an Apple watch ad.
Is this a breach of amateur status? According to rule 6-2, it totally is.
An amateur golfer of golf skill or reputation must not use that skill or reputation to obtain payment, compensation, personal benefit or any financial gain, directly or indirectly, for (i) promoting, advertising or selling anything, or (ii) allowing his name or likeness to be used by a third party for the promotion, advertisement or sale of anything.
There’s obviously a lot of grey area here. For example, when kids are decked out in their collegiate Titleist gear in the US Am, are they not promoting Titleist? When 14 year-old @Tron went on his alleged 25 consecutive par run, was getting comped after the round at Waffle House a breach?
My main question here: what was she thinking? What were her parents thinking? I guess if Lil’ Lucy goes pro next week and foregoes her junior year of high school, we’ll know.